Interactive Marketing Blog

We have seen many online ad formats evolving over the last couple of years. We can only say that online ad space is getting hotter day by day. Advertisers are now putting more stress on engagement coupled with ROI from their each dollar spent.
But once in a while, we come across certain ad formats [...]

For the past couple of weeks, its been torrid to say the least. So you’ve not seen much action down here. But rest assure, I’ll get back to action soon enough. Saying that, I’ve couple of things to say before I wrap up this pithy note.
1. Some sort of announcement is due from my side; [...]

It’s been more than 3 weeks, that Microsoft’s decision search engine, Bing got released. From my side, I’d my share of fun with Bing as well vis-a-vis Google. I also did a sort of exercise of using less of Google and more of Bing.
But to be very fair, its sort of cognitive that I [...]

Sometime back, two new entrants joined the race for real-time search derby competition – CrowdEye and Collecta including previous contenders like Topsy, OneRiot, Tweetmeme and Scoopler, not to mention Twitter Search and Friendfeed Search (though not so popular amongst the ordinary searchers). Then there’s Facebook testing an upgraded internal real-time search and Google too has [...]

Couple of months back, I wrote a post about “Can social networking sites survive without Search“. There I mentioned that if future social sites can survive without evolved search feature integrated within it?
Fast forward now, Facebook revealed today that they are testing new versions of Facebook Search with a small group who will be able [...]

Sometime back, Facebook came up with this neat idea to make any profile look more spreadable by means of vanity url. Today is the day when the whole world is waiting to change their profile name from just uninteresting number to something like facebook.com/username.
As I write this, its just 5 4 3 2 1 0 [...]

We have already heard a lot of re-invention of web. Many are dubbing it as web 2010, some as web 3.0 and many just web so as to say. So when Opera made this curious statement, I didn’t fitter that much. But its damn inquisitive.
“On June 16th at 9 a.m. (CEDT), we will reinvent [...]

Online search advertising arbitrage has been there since web’s existence. In short, publisher advertises on search engines to drive traffic through PPC and also hosts ads on a web site or blog from Yahoo Publisher Network or Google’s AdSense program and the price difference is the real prize.
Now that’s a simple example of small time [...]

I don’t know if you’ve noticed it but for the last couple of months, I’ve seen an interesting trend – “number of outbound links to Wikipedia has declined“.
More so, even I’ve stopped using it as a reference link in many of my blog posts. Considering this, once upon a time, I used to use it [...]

I fear I’m painting a picture in the dark alleys of traditional versus new media hallways. But this can be the status quo 20XX.
All these time, while I was galloping from one news article/blog post to another about why, where and how social media and how its enabling a new genre of relationships between [...]