Can I Use Gmail For Email Marketing – How Good Is GetResponse As The All-In-One Solution?

GetResponse

Can I Use Gmail For Email Marketing

Locating the best email marketing device is tough. There are numerous components to consider. Just how easy it is to utilize, functions, as well as naturally price. GetResponse is among the most effective email marketing tools around and is very popular. Is it right for you? Can I Use Gmail For Email Marketing

In our GetResponse evaluation, I’ll take you via all the details of the software as well as save you a lot of time reviewing it.

What is GetResponse? Can I Use Gmail For Email Marketing

GetResponse is an email marketing application that allows you to:

  • create a newsletter and also capture data onto it
  • send out e-newsletters to the customers on your list
  • automate your email marketing using ‘autoresponders’.
  • view as well as analyse statistics pertaining to your email campaigns– open price, click via, forwards and so on.

Established in Poland in 1998, the business’s preliminary emphasis was securely on making it very easy to send e-newsletters. Recently nonetheless, GetResponse has actually moved its emphasis substantially – the product currently intends to be more of an ‘all-in-one’ e-commerce as well as internet marketing solution, as opposed to a ‘conventional’ email marketing tool.

As necessary, along with email marketing functions, GetResponse currently also supplies a website builder, chat functions, ecommerce functions, webinar hosting, landing pages and also automated sales funnels.

GetResponse has actually lately introduced new features, consisting of conversion funnels and webinar hosting, that objective to make it even more of an ‘done in one’ marketing system.

How much does all this price?

 

GetResponse Pricing

Can I Use Gmail For Email Marketing

 

GetResponse’s pricing consists of four paid plans with different attributes: Email Marketing, Marketing Automation, Ecommerce Marketing as well as MAX. There is additionally a totally free plan offered for those with fewer than 500 clients. Compared to various other email marketing software, its costs remain in the mid-range. Nonetheless, points can obtain pricey swiftly if you wish to accessibility attributes such as marketing automation or ecommerce features.

Locate further details on the GetResponse rates page.

SEE GETRESPONSE’S LATEST DEALS

 

GetResponse features

As opposed to spurting regarding just how good GetResponse is, it’s ideal to get deep in the weeds and take a look at the device at work.

Below are its highlights as well as exactly how each of them works in unison to help make an influence with your business.

 

Email marketing

Its flagship service continues to be one of the finest in the sector.

Building beautiful e-mails your customers will intend to open is facilitated making use of GetResponse.

 

Email developer

It all begins with selecting from its predesigned themes.

Instead of developing a style from square one, simply pick which layout you wish to make use of for your email project. You can sneak peek the template first and also see if it matches the look as well as feel you’re trying to find in your email.

To help you make looking for the best template much easier, reveal just design templates from the classification that fits your requirements best.

From here, click the blocks as well as areas you want to modify.

Its WYSIWYG editor allows you make changes on the page as your subscribers will see it when you’re done editing it.

You can also make style changes on each block or section by tweaking its setups. Even if you don’t have any kind of design abilities, changing the color or resizing the font dimension is easy with just a few clicks.

You can even drag and go down blocks and sections you want to include in the theme to further personalize it.

There’s likewise an Ecommerce section in the email editor where you can add the Product box and Advised items blocks. You can only use these if you set up your store on GetResponse.

If you intend to use the same email style on your other campaigns, you can conserve the current one as a theme. You can then access your personalized layout in the Design and also Content area (simply click the My layouts tab) for future usage.

When you’re performed with the design and also figuring out that will obtain the email, you require to arrange when the email will be sent out to them.

You can send it right away or establish the moment for your recipients to see them.

Even better, make it possible for Perfect timing to make certain that clients will certainly receive the email at the very best time based on when they opened up previous e-mails from you.

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Autoresponders

Now, let’s claim you want to produce an email or a series of emails to be sent to a team of clients immediately. Considering that it’s impossible to manually send out the e-mails one at a time, GetResponse makes this easier to you through its Autoresponders function.

Develop the first autoresponder by configuring when the email will be sent out to a subscriber of your list.

For example, you can make use of autoresponders to greet brand-new subscribers by sending them a welcome email and links to pages on your website they need to visit to get them familiarized with your service.

When you’ve established the autoresponder’s schedule, you can develop the email and publish it the same way as shown above.

While sending out autoresponders is a fantastic way to onboard new subscribers, this feature becomes far better when coupled with the marketing automation attribute, which we will tackle soon.

Yet just to offer you a suggestion, you can automate your sales and also involvement by establishing several autoresponders to develop a drip-feed project!

 

Email analytics

To make certain the success of your email project, you have to recognize how your customers received it.

Even if you felt you developed the very best email project available, there’s an opportunity that all your customers do not share the exact same sentiment.

If anything, you require to comprehend just how your project made out with your clients for you to recognize what you did right and/or wrong and also aid you surpass your next project.

To do this, assess the project’s analytics to see the various metrics that identify its overall efficiency.

From the dashboard, you will certainly see the review of how your list responded to one of your email projects.

It reveals you how many of the e-mails you sent were supplied to your clients, as well as the project’s open and also click-through rates.

Digging deeper, you can see even more information concerning the project like the bounce and also unsubscribe rates, along with the number of complaints it got.

Factoring all these, you get a better idea of what made your campaign a hit or miss and also what you can do to attain better outcomes.

If you intend to examine the growth of your list, the records area will reveal you this in graph layout in addition to various other variables (group, membership techniques, devices).

 

List administration

When constructing a list, you want individuals that are involved and also energetic with your brand name to sign up with. You can only do that if you can send them e-mails that encourage them to participate as well as stay active.

GetResponse’s List Management function aids you achieve this by initial segmenting and including conditions to your clients.

You can section teams of individuals that authorized up using a various form with a certain message on your website (much more on this later).

Once you have created a section for them, you can produce a personalized advocate this section that they can receive from you.

By doing this, you make your communications with each of your segments much more vibrant as well as personal to assist raise involvement, if not conversions.

One more method to help you manage your subscriber list is by adding problems per.

You can get granular with your clients by segmenting them utilizing problems such as geolocations, contact activities, as well as others.

By doing this, you can group subscribers that fulfilled particular conditions and also develop individualized email advocate each.

From List Management, you can additionally profile each of your clients. Click on every one to find out more concerning them.

You can see their newest activity based on the e-mails you sent out per, include notes regarding each, and also various other details that might help you convert them into customers.

In a way, GetResponse functions as a CRM. Using the info you can locate here ought to assist you profile customers as well as offer context for each and every of them.

 

Transactional e-mails

For people running an e-commerce website, you need a lot more from your email marketing software besides simply collecting clients as well as sending out emails.

You require a tool that will send e-mails to people who neglected to take a look at their carts and receipts to customers for every purchase.

With GetResponse, it’s Transactional Email attribute lets you attach its API or SMTP and also send out transactional emails to customers.

Automating this system enables you to concentrate on the big picture– the device’s 99% email deliverability price and reliable framework make certain that you’re not letting off the hook that quickly.

You can assess and also assess the performance of these emails to additional maximize your sales possibilities.

 

Sign-up forms

Certainly, you can not introduce an email campaign if you don’t have subscribers to send them to.

Thankfully, GetResponse has actually got you covered.

First, its sign-up type enables you to collect contact details that you will consist of in your list.

Creating a form is very easy. Select from 4 ways to produce forms and also choose from the various design templates organized into groups so you don’t have to start from scratch.

Comparable to building an email, you can modify the existing areas as well as format as well as add new ones if the need occurs.

As soon as you’re performed with the form, you can publish it on your site by pasting the code on any kind of page. You can also request your internet developer to do this for you or allow GetResponse host it from its servers. Relating to the last, you’ll just need to share the URL with your target market. Can I Use Gmail For Email Marketing

If you want your form to take a various appearance, you should have the ability to find your preferred type from the device’s List Builder Apps.

Click the application of the form you wish to develop and also edit it from there before posting.

There are likewise options to produce the form from ordinary HTML (if you fit with your coding abilities) or making use of assimilations or plugins from prominent systems (WordPress, Drupal, Prestashop, etc).

 

Take a Tour | Marketing Automation, Landing Pages, Webinars, Email Marketing

 

Landing pages

If you want to transform visitors into subscribers and even clients, you can make use of landing pages as opposed to forms.

You can develop one by picking from the offered design templates arranged into kind (promo, download, sale, etc).

Once again, constructing a landing page is a breeze thanks to its easy to use drag and drop builder.

To run A/B testing on landing pages, click the + join the leading bar of the page to create as lots of variations as you require.

This plays a vital role in assisting you figure out which version generates greater conversions.

When you’re finished with your landing page, you need to identify which domain name you intend to publish the page, you can pick from 3 preset domains possessed by GetResponse.

If you have a website, it’s finest to publish the landing page under your domain name for branding purposes.

 

Webinars

If your resource overviews aren’t increasing the sales of your service, after that you need to take things to the next level with webinars.

Hosting online discussions where your audience can sign up with to find out more concerning a subject is additionally a terrific method to onboard them about your products and services.

The reality that they joined your webinar implies they want what you need to state and also supply. Because of this, expect to close even more customers and clients with simply a webinar session.

GetResponse is by far the only email marketing platform that has built-in webinar capacities. What makes it also much better is it functions well with its various other features to make establishing your webinars much easier instead of making use of a third-party device.

To develop a webinar, you need to establish its details such as the webinar page link, date, duration, and also others.

You can also establish the webinar to accumulate registrants beforehand and appoint which email list you will place them in.

Once you have actually saved the settings and also relocate to the following step, you can develop forms as well as landing pages that will certainly permit your target market to pre-register for the webinar.

From here, you can develop autoresponders to remind them when the webinar will certainly happen and maintain them as much as date on any changes.

Utilizing your existing list, you can advertise your webinar in an e-newsletter so they can authorize up and also obtain educated regarding it.

When the webinar is taking place, this is where the fun starts.

GetResponse has more than sufficient devices to introduce a capable webinar where you can take concerns and involve with attendees in real-time.

For those who missed the webinar, you can tape the entire webinar and also share with them the link so they can watch it whenever they’re offered.

 

Marketing automation

 

GetResponse Marketing Automation | E-commerce conditions!
 

If you wish to produce more sales and earnings on autopilot, then you must leverage GetResponse’s marketing automation attributes.

As pointed out, you can produce many autoresponders to create a drip-feed campaign. This enables you to place the software to work as it immediately sends the e-mails to a segment in your list.

To do this, you require to produce an operations tailored toward your goal.

While you have an option to create the workflow on your own, you can also select from pre-made operations design templates with integrated components.

The operations builder aesthetically reveals you what emails your customers will certainly receive.

From the design template, you can include your components from the right of the screen to personalize and also personalize the workflow according to your requirements.

What makes marketing automation tools so effective is the conditional logic element.

The objective of every email project is to obtain people to reach completion of the campaign by allowing the process do the work for you.

Therefore, by including conditional reasoning in the equation, you reach create tailored automated emails based on their activities.

As an example, if recipients obtained the email however really did not open it, they will certainly receive a various email than the ones who opened their own.

When you have actually completed the workflow, click on each element to include the message you want subscribers to get.

Click on the Develop new message button to open the drag and decline builder as well as compose your message.

 

Conversion funnel

The attributes over are simply little bits as well as items of what GetResponse can do for your service.

But if you intend to put every little thing together, its Conversion Funnel allows you develop the pieces together as well as develop a high-converting channel assured to transform site visitors right into consumers.

Initially, you require to identify what the goal of your funnel is.

If you intend to develop a list, GetResponse has a choice of lead magnets you can make use of for your funnel. Yet if you have a magnet of your own, also much better.

On the following page, it shows you what else you need to do to finish the funnel. Can I Use Gmail For Email Marketing

Conversion Funnel eliminates the uncertainty from developing high-converting campaigns composed of signup forms, landing pages, as well as emails.

All you require to do is complete the blanks as well as watch the conversions roll in!

 

Website builder

That’s right, GetResponse can now help you develop whole internet sites.

You’re not going to get the exact same level of flexibility as you would with specialized website builders, but also for an added function? Fantastic.

If you wish to develop an easy website quickly– this is a fantastic option. The AI builder takes the pain out of the web design process as well as lets you choose from a number of layouts advised based upon your sort of business.

When your basic website is ready, you can even more personalize it with a drag & drop builder.

 

Ecommerce shop

Want to offer electronic or physical items? You can.

GetResponse provides this capability as well as well as it ties in neatly with their Conversion Funnel device.

This suggests you can develop fully practical sales funnels without needing to loop a bunch of different marketing devices.

What about combinations with payment companies? GetResponse integrates with Square, Stripe, PayPal, and extra.

 

GetResponse Value and also Assistance

Assistance is an essential function for SMBs, specifically those that might just be getting going or who do not have a specialized internal marketing team or expert on staff. The initial set up of any service as well as service is normally the biggest difficulty, so having the ability to call or chat with knowledgeable experts can be a large assistance.

GetResponse has a detailed Help area that will likely address a lot of your concerns if you’re simply getting started. In a move that will not make everybody happy, the business has stopped its 24/7 phone assistance for 24/7 online chat assistance. GetResponse likewise uses email support. That’s still a relatively affordable support collection, specifically considering the business concentrate on smaller sized organizations.

On the whole, we think GetResponse offers an outstanding individual experience and excellent third-party assimilations for the money. And also it’s absolutely shown development with its more recent attributes, specifically SMS marketing, chat capacity from e-mails, its e-commerce combinations, and also the Autofunnel function. While some rivals may beat it on raw email throughput, that technology in addition to its friendly beginning cost as well as abundant variety of attributes indicate this platform is well worth an appearance both for starting marketing experts and more knowledgeable folks seeking some brand-new tools.

 

GetResponse Free Trial

With a 30-day free trial, you can add 1,000 contacts, and test and utilize account features for 30 days. You can access the free trial here.

GETRESPONSE FREE TRIAL

 

GetResponse Pros and Cons

 

Pros

  • One-stop-shop for your business demands.
  • GetResponse workflow maker is the most effective there is.
  • 30-day safe trial, no payment details required when registering.
  • 150 combinations offered, so you ought to have the ability to use practically any other 3rd party service you want with it.
  • 24/7 live chat support.
  • Remove GetResponse account online at any time without having to talk with somebody.
  • Associate program.
  • Online assistance facility, whatever you require to get going.

Cons

  • Registration price boosts as your contact list increases.
  • No refund plan.
  • The termination procedure is a little drawn out.

A free trial of GetResponse is available here

 

GetResponse in Summary

GetResponse is an excellent device to aid you provide efficient marketing projects. Whether you’re searching for more customers, even more sales, or to enhance client loyalty, there are features and also automations in this software to assist you accomplish that.

Another aspect that attracts attention right here is exactly how handy the brand is overall. It does every little thing within its power to aid you obtain one of the most out of the tool, including getting you set up with an easy-to-follow onboarding pathway as well as 24/7 tech support.

Don’t forget that there are various other choices on the market if you don’t believe GetResponse is rather ideal for you. Continuous Contact is our top option for a great deal of individuals because of its best-in-class tracking and analytics. MailerLite and Omnisend are also wonderful tools to take into consideration if you’re a novice or an ecommerce online marketer, respectively. Can I Use Gmail For Email Marketing

If you want to explore your alternatives better, then have a look at our full run-through of the very best email marketing services. We’ll assist you find which is the ideal tool for your organization.