Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Google-Certified Ad networks in AdSense – Sounds Fishy Than Interesting!

August 28, 2009 By: Sampad Swain Category: Advertising 2.0, Online Marketing, Tech 2.0

Though this might be old news for most of you guys, but I got the news late and thought of speculating a little. Yes, after long dilly-dallying, Google has now opened its doors to other Ad networks to compete against its Google Adwords in the most infamous online auction system to get a spot in [...]

Vodafone’s Zoozoo: Well Directed Social Media Campaign

May 06, 2009 By: Sampad Swain Category: Advertising 2.0, Digital Branding, India, Social Media

Vodafone’s Zoozoos (those suit wearing, alien looking body suited humans) has taken the online world by storm. Looking at the recent stats about the popularity, I think its one of the best campaigns which trickled from mainstream to online world and people are going crazy about it.
If we talk about stats, then here is a [...]

Why Google Not Monetize its Bookmark Services?

May 01, 2009 By: Sampad Swain Category: Random Thoughts, Tech 2.0

Monetization for Google has never been a problem. Look at their financials for last quarter. Yet, critics are wary about monetization of their inorganic acquisitions, primarily YouTube and many others. Infact, the web giant has been one of the internet success story for the past so many years and also during these recessionary times, it [...]

Change 3.0

April 24, 2009 By: Sampad Swain Category: Uncategorized

Today didn’t get much time to pen down my thoughts. But surely got something to share with you. A 5-minute video of things that were and the things that are going to come.

Extremely well crafted with couple of pointers to ponder on like in 2006, there were 2.7 Billion searches in Google; now its 31 [...]

Social Networks over Virtual World; SecondLife’s Second Life!

April 15, 2009 By: Sampad Swain Category: Trend Spotting, Web 2.0

Year and a half back, when I first wrote about Second Life, I was all excited. Things have pretty much changed from then. Second Life could not top netizens’ expectations since major hindrance has been low bandwidth, especially in developing markets like India. So adoption rate of virtual networks has been low.
But it seems the [...]

  • Categories

  • My Archives

  • My Tag Cloud

  • My Twitter List


Blog Widget by LinkWithin