Interactive Marketing Blog

Couple of days back I tried to get into Yahoo! Meme (Yahoo’s attempt to get a slice of microblogging pie). Today got their invite and I got inside the system to explore more about it. See more into the screenshot below:

To know more about the past and the recent tech fraternity takes read here and [...]

Last year, around this time I wrote about Yahoo’s plans to get into Indian social networking fray with SpotM. But after much dilly-dallying, Yahoo! has finally decided to pull off the cord and call it a day. Though I also wrote about SpotM around January this year (which is about 3-4 months after public release [...]

A new study conducted by Yahoo! with partnership of Havas Digital, Warner Bros. Media Research, PHD and measurement firm Interpret found out that highly engaging online videos are three times more effective in getting consumers to remember, talk about and search for more information on their brand or product.
More so, there were able to crack [...]

Traditionally Google is not one of those companies which indulges much into advertising since its decade long existence. But for sometime now, Google has been hard pressed to go the traditional advertising using television and print format occasionally – like it used in case to promote Google Chrome Browser. Though we have also seen some [...]

Online search advertising arbitrage has been there since web’s existence. In short, publisher advertises on search engines to drive traffic through PPC and also hosts ads on a web site or blog from Yahoo Publisher Network or Google’s AdSense program and the price difference is the real prize.
Now that’s a simple example of small time [...]