Interactive Marketing Blog

IndiaPRWire reports that recommendations by personal acquaintances is the most trusted form of advertising by Indian respondents garnering 93 percent votes, according to the latest quarterly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. Editorial content such as newspaper articles and Brand websites follow with 87 and 78 percent votes [...]

Twitter has been a revelation of some sorts for bloggers. I remember when I joined Twitter in 2007 when things were just shaping up for the stage. Then, I used to use social bookmarking tools like Digg, Delicious, StumbleUpon, Sphinn etc to an extent of an avid user.
Now things have changed. Now I’ve constricted myself [...]

Recently I came across an intriguing presentation of branding and its usage in the pro age of Social Media. The presentation is by Mike Trap and he calls the idea as “scalable intimacy“-the intersection between branding and social media. It is quite refreshing considering the length and breadth of this topic being covered all over [...]

By the frequency of my writing about Twitter, it shows that Twitter is the hottest topic around. As I dig deeper, I get amazed about it’s reach, rank & pageviews that it generates. No wonder it’s the most talked about in the Blogosphere – may be in terms of its Business model, Revenue Model or [...]

I have always liked Seth Godin starting from his books to his blog about anything under the sun. He has this immense talent to take minutest thing on this earth and making it easier to comprehend in his own way. So when Seth comes up with latest post about “Blogs & Self Promotion“, one thing [...]