Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

If Brands Start Launching Social Web Properties: Possibilities & Repercussions

June 01, 2009 By: Sampad Swain Category: Digital Branding, Online Marketing, Trend Spotting

Marketers are spending billions of dollars on social networks. Though social network ad spending has taken a hit from the worldwide economic crisis and the ongoing challenge to develop effective ad models but still the online industry is riding on double digit growth path from last year. eMarketer estimates that marketers will spend about $2.4 billion to advertise on social networks worldwide in 2009, a 17% increase over 2008.

Widgets As Marketing Tool To Fight Terrorism

December 02, 2008 By: Sampad Swain Category: Interactivity, Web 2.0

In the context of the recent Mumbai terrorist attacks, this will definitely be quite effective if used properly by law and order authorities. In the same context, FBI is using technology to nab those culprits who are responsible for the anguish & pain caused to our society by and large.
Infact FBI is using Widgets to [...]

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