Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Do You Own A Website- Pay Attention To Oracle Buying Sun Then!

April 20, 2009 By: Sampad Swain Category: Industry News

Today’s big news is – Oracle Agrees to Acquire Sun Microsystems for $9.50 a share or about $7.4 billion. Now thats the hard deal of it and too bad that IBM couldn’t make the good deal out of it.

Now moving over, I read this interesting post from Om Malik which stopped me for sometime. Before [...]

Where is Yahoo’s SocNet – SpotM?

January 28, 2009 By: Sampad Swain Category: Social Networking, Trend Spotting

Do you remember Yahoo’s social network *SpotM*? If you don’t then some background would be helpful – Yahoo India launched a social network site for the age bracket 16-24 in an attempt to capture the growing market in India. Dubbed as SpotM, the new social network attempted to being college-aged close to going to college [...]

Turn your Blogs/Feeds into Personal Magazine in 3 easy steps

November 02, 2008 By: Sampad Swain Category: Uncategorized

If you are looking for something which will grab all of your favourite Blogs/feeds into one place and transform into a personal magazine with formatted content, then your search is over with Hewlett Packard’s Tabbloid.

Where Google Adsense goes wrong…

September 17, 2007 By: Sampad Swain Category: Advertising 2.0, Marketing, Tech 2.0

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis.

Google AdSense for content automatically crawls the content of your pages and [...]

Dilemma for internet advertisers

September 15, 2007 By: Sampad Swain Category: Advertising 2.0, Tech 2.0

Check out the codes (damn little html codes) which websites or bloggers use to keep a check on the number of users visiting their sites!! There are hell lot of sites like sitemeter, google analytics etc providing this service. But there’s a problem in it. Though not that evident as of now but slowly and [...]

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