Interactive Marketing Blog

Online search advertising arbitrage has been there since web’s existence. In short, publisher advertises on search engines to drive traffic through PPC and also hosts ads on a web site or blog from Yahoo Publisher Network or Google’s AdSense program and the price difference is the real prize.
Now that’s a simple example of small time [...]

Today’s big news is that twitter is thinking to consider crawling of content and links (that are included in tweets) and begin to index those pages. Also Twitter Search will also get a reputation ranking system, which will take into account the reputation of the person who wrote each tweet and rank search results in [...]

Recently I read this article from New York Times which had an inteview with Steve Ballmer, the CEO of Microsoft on “Why Microsoft Continues to Chase Internet Search” dream.

Lots of nuggets to rant about but I’ll refrain from that and concentrate on one sentence which he eloquently placed in that interview.

There are only three [...]

Yes, thats the story running in Alley Insider. But lets take it that way for a moment that Facebook will kill Google by 2011/12. And to be very precise, the author Henry Blodget did some nifty analysis in his part to bring this story. But didn’t he miss the whole point of comparing two disparate [...]

MediaPost outlines 5 key trends for “mobile search” that will be prevalent in 2009.
Trend #1: Content and commerce transaction revenues will continue to dwarf mobile advertising revenue — and will come from more off-portal sources.
According to Jupiter Research and numerous other sources, mobile content transactions generated more than $25 billion in worldwide revenue in 2008 [...]