Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Women as “Word of Mouth” Agents

August 31, 2007 By: Sampad Swain Category: Advertising 2.0, Interactivity, Marketing, Social Media

Time and again research has shown that women speak more words per day than an average male. Now most of the time it leads to gossip which is their forte (pun intended). Now the question is how a marketer like me comes in picture with this inherent female characteristic.
Take this for instance. “Word of [...]

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