Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Engagement Oriented Online Ads Needs Creativity

July 03, 2009 By: Sampad Swain Category: Advertising 2.0, Online Marketing

We have seen many online ad formats evolving over the last couple of years. We can only say that online ad space is getting hotter day by day. Advertisers are now putting more stress on engagement coupled with ROI from their each dollar spent.
But once in a while, we come across certain ad formats [...]

Tags: Apple, Click-through Rate, Microsoft, Nokia N97, Online Ad Formats, Online advertising, Web Banner

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