Interactive Marketing Blog

Afaqs reports that Nielsen, the marketing research firm, has released the findings of an online survey on multimedia consumption and ownership patterns in India. In all, 501 respondents, including 409 males and 92 females, from India participated in the survey, and 266 of them were aged below 30 years.
The key points are:

94% owned TVs, [...]

This is one of most interesting things I’ve read so far this week. One of the reasons why I’m quoting so is because Steve Rubel has declared a bet sort of thing. According to him, January, 2014 is the year when all sorts of tangible media will see its sharp decline or complete annihilation. Though [...]