Interactive Marketing Blog

Have you seen Technorati.com recently? If no, then I suggest you should check once before going for this post. And for those unassuming who are wondering what is this Technorati, then good for you guys since as they say – “Ignorance is Bliss!” [btw Technorati is was search engine for blogs; like Google is for [...]

The question of product placement and its storytelling context has been in my mind for quite sometime. We have seen good product placement like FEDEX in Castaway and also the worst kinds (I just don’t want to name them). So I’m putting down my thoughts on how the context which forms the story around the brand [...]

This post will compare between two sorts of revenue generation models.
Last year, Facebook introduced a new advertising proposition for its users base called “Beacon“. It had its own creepiness which turned most users off. Basically the ads were being targeted at the members using their profile data pertaining to demographics in three parts (according to [...]