Interactive Marketing Blog

Off late, I’ve been collecting some thoughts on e-Commerce in India – the perpetual questions also allures me as well like why isn’t Indian e-Commerce catching up faster like it did in the west, what are the problems other than the usual infrastructure roadblocks, what sort of business models might work better in Indian markets [...]

Interesting article at Pluggd.in which prompted to pen down some thoughts on the same. I guess the article title is self-explanatory that Rediff screwed it up for themselves by overhauling its website design. The point of contention is that “users not properly guided are users not engaged“.
Now I’m particularly not in favor of such point [...]

I was just checking some of the demo presentations from TechCrunch50 and was wondering about couple of important things at hand for all startups. One of them is “What is the best way to launch?” My timing could not have been right since I just read a very similar article in Wall Street Journo which [...]

You must have heard that Microsoft is going to roll out its new *decision* search engine called Bing soon enough. Formerly known as Kumo, Bing should become available by June 3rd worldwide is the latest offering from Microsoft to take away Google’s Lion sized search market share.
Some have started calling it as “Bing is not [...]

I’ve been using Twitter & Friendfeed over an year now. It’s so cool how once in a while new technology comes up in the web and we all flock around it. This is what happened to me in case of Twitter and Friendfeed. Though twitter has more followers (approximately 6 million) but recently I’ve been [...]