Interactive Marketing Blog

I’ve been doing something below the radar of my social graph of daily routine updates. In the past couple of weeks, I’ve testing many products from major web-tech companies. I know you must be asking why – For starting, let me tell you that it’s one the interesting things that you can do. But thinking [...]

Guest Article: In these dull days of the corporate era, large numbers of corporates are endeavouring to survive the current global pressure. They have been looking towards some common known jargons of the industry for survival or expansion like merger & acquisition, IPO, private equity, debt funding etc. But these all transactions include the big [...]

I fear I’m painting a picture in the dark alleys of traditional versus new media hallways. But this can be the status quo 20XX.
All these time, while I was galloping from one news article/blog post to another about why, where and how social media and how its enabling a new genre of relationships between [...]

About a year back, Facebook launched its new trending service like Google Trends or Technorati called Lexicon. Now things have moved on from that and its all new lexicon went live which gives some very interesting and nifty results to look at.

By Definition: Lexicon is a tool to follow language trends across Facebook. Specifically, Lexicon [...]

Yes, it all about movies and gliteratti. I won’t delve deep into the lights, camera & action mode obviously but some figures did made me happy in a way.
The story is about marketing or more so about “Buzz marketing” which I believe has lost its way to viral or surreptitious marketing gimmicks. Every now & [...]