IndiaPRWire reports that recommendations by personal acquaintances is the most trusted form of advertising by Indian respondents garnering 93 percent votes, according to the latest quarterly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. Editorial content such as newspaper articles and Brand websites follow with 87 and 78 percent votes [...]
Funny right! But few days back while discussing the present & future of online advertising, a friend pulled a bouncer by pointing this question – What do you do when outdoor billboard ads are directly compared with online banner ads?
One thing is for sure – this question lacked the marked difference between outdoor billboards and [...]
Read an interesting article by Brett McLaughlin from O’Reilly Blog on brains, advertising and state of things. OK, let me put a different way to the blog post version 1.0 (I think Mr. O’Reilly will like it this way). So what we have here is a cord connected between how our brains works specifically how we see, retain and [...]
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