Interactive Marketing Blog

Off late, I’ve been collecting some thoughts on e-Commerce in India – the perpetual questions also allures me as well like why isn’t Indian e-Commerce catching up faster like it did in the west, what are the problems other than the usual infrastructure roadblocks, what sort of business models might work better in Indian markets [...]

Google finally launched their Venture Capital arm named *Google Ventures* which was rumored for quite sometime now.

But some (including me) are seeing this with a hint of skepticism both for Google as well as start ups. One of the primary reason being *Conflict of Interest* which can act as a hindrance to burgeoning start [...]

Forrester Research released a report which suggests that more than 50% of interactive marketers will increase their spending on social marketing since these inexpensive tools can quickly get marketing messages out through interactive discussion and rapid word of mouth and when properly managed, can deliver measurable results. Also it seems that the tough economy will [...]

A new report from Forrester takes a look at how B2B buyers interact with social media and its quite interesting to see that they’re more engaged than their average peers.
Here are the findings along with the graph explaining social technographic profile of technology decision-makers:

The “Overall” column indicates what percentage of those surveyed fell into [...]

As always, here are the weekly wrapup post from 8th-14th February, 2009 in whatever has happened in Web, technology and few more interesting stuff.
So last week’s happenings are as follows:

Google launches Social Blog – Now I think the better judge about this strategy can be you. (Read here)
Google steps up to solve the power problem [...]