Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Apple Buying Twitter – Where’s The Strategic Fit?

May 05, 2009 By: Sampad Swain Category: Industry News, Media 2.0, Strategy

If you haven’t heard it already, then tuesday’s big news is Apple is considering to buy Twitter (according to TechCrunch Speculation) for a oomphed figure of $700 million.
Can you beat that? Couple of things that come in my mind after I saw this news early today was the company in question doesn’t even have a [...]

Hit Me Baby One More Time!

March 21, 2009 By: Sampad Swain Category: Random Thoughts

…no I ain’t a Britney fan (disclosure). Yet again, twitter went through its usual collapse which most of us has termed as Fail Whale.
It was a happy saturday going on well. But it was not supposed to be like that for all of us who inhabit the twitterverse. I again saw twitter letting us down [...]

The Rise & Fall of Web 2.0!

March 03, 2009 By: Sampad Swain Category: Random Thoughts, Social Media, Web 2.0

It’s always true that a picture speaks a thousand words! Is it the case for this picture below too! Nowadays I’m seeing how Web 2.0 is being used less & less over blogs, news, articles or anything that has to do with internet and usage of the term Web 2.0!
So I did some backend Google [...]

Is Subscription Model Only Way for Apps to Monetize?

March 03, 2009 By: Sampad Swain Category: Random Thoughts, Strategy, Web 2.0

How much will you pay for an app (for noobs, APP = Application) – be it online or mobile? This is the question for big tuesday!
We all know that we’ve been paying for iPhone apps for a long time. But the state of things right now for iPhone app selling market is murky if [...]

Pipl.com: People Search Engine Did Scare Me

January 30, 2009 By: Sampad Swain Category: Tech 2.0

I came to know about this piece of news from TechCrunch yesterday about launch of new people search engine called Pipl. Though Google can be good at search of usual stuff you want to find over the web but Pipl helps you find something deep enough to scare you. As Gaurav found out too – [...]

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