Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

‘Social Search’ Is Evolving Fast – Who Should Be Worried?

August 13, 2009 By: Sampad Swain Category: Industry News, Trend Spotting, Web 2.0

Before getting into the answer to the question above, I would like your full attention first. Something big is coming your way! Later don’t blame me that I didn’t warned about it. Something is going to change the way we perceive so-called “Web Search” till now or may be it very well change our habits [...]

Indian Social Networks, Blogging & Social Media Trends with Google Insights

December 30, 2008 By: Sampad Swain Category: India, Industry News, Social Media, Social Networking, Survey/Analysis, Trend Spotting

With my prediction post on Indian Social Media scene due tomorrow (read my last one here), I got hold of an interesting tool to see through the hour glass of what’s been happening in Indian social networks, social media & blogging over the years. Thanks to Steve Rubel for the tip-off. The tool is from [...]

Turn your Blogs/Feeds into Personal Magazine in 3 easy steps

November 02, 2008 By: Sampad Swain Category: Uncategorized

If you are looking for something which will grab all of your favourite Blogs/feeds into one place and transform into a personal magazine with formatted content, then your search is over with Hewlett Packard’s Tabbloid.

Old Media vs Digital Media in hyperconnected world

May 19, 2008 By: Sampad Swain Category: Advertising 2.0, Industry News, Marketing, Media 2.0, Microblogging, Online Marketing, Social Media, Trend Spotting

Source: IDC/Nortel White Paper – The Hyperconnected: Here They Come!
While reading the article “The Hyperconnected vs. 84% of Everyone Else on Earth” by Steve Rubel it makes me wonder that what it means to New Media/Social Media enthusiast like me when he says that:

“…52% of the US online population as largely passive.
Net, this [...]

Links for 2007-12-26

December 26, 2007 By: Sampad Swain Category: Uncategorized

Mark Glaser│“10 Media Shifting Moments of 2007” – List of 10 most important media events that took the whole world under it including the “Big iPhone Moment” & “Facebook Mania“(Tags: Media, Social Media, Trends, 2007)
Steve Rubel│“Charting 2007’s Three Big Web 2.0 Trends” – Gives an insightful trend analysis of 3 biggest trends of 2007 i.e. [...]

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