Interactive Marketing Blog

Around end of last year, I wrote an article titled “End of Tangible Media“. In that post, I was more or less ruminating over the future of print media or more specifically any tangible media that we consume in our day to day lives.
On similar lines, ContentSutra posted an article yesterday titled “Widespread Drop In [...]

Social Media is jumping leaps & bounds lately in India. Although, rants on having more Social Media experts in the circuit than companies itself are doing its rounds but lately what I’ve heard & understood from company execs is that prima facie they want to leverage this medium to show that their faceless brands are [...]

Though this might be old news for most of you guys, but I got the news late and thought of speculating a little. Yes, after long dilly-dallying, Google has now opened its doors to other Ad networks to compete against its Google Adwords in the most infamous online auction system to get a spot in [...]

AdMob releases monthly reports on usage pattern for different application across its ad network. For the month of July, the report combines AdMob network data with survey results from over 1,000 users of iPhone, iPod touch and Android devices.
This month’s report suggests not only Apple iPhone’s App ecosystem but it truly reveals the overall “App [...]

Couple of days back, Rajesh Jain of Netcore did some round up post on Indian Digital Media. What he did is interesting and noteworthy in many ways – first, at one instance you get an overall view of Indian digital media space w.r.t. user base and revenue figures. Secondly, we get a broad perspective about [...]