Interactive Marketing Blog

Before getting into the answer to the question above, I would like your full attention first. Something big is coming your way! Later don’t blame me that I didn’t warned about it. Something is going to change the way we perceive so-called “Web Search” till now or may be it very well change our habits [...]

I’m shocked to say the least about the recent sale of web’s one of the best products in terms of technological prowess mixed with evangelical fervour that most of us Friendfeeders shared as a community. But on the hindsight, thinking from a business perspective, somebody has to pay the bills or meet the working capital [...]

Couple of months back, I wrote a post about “Can social networking sites survive without Search“. There I mentioned that if future social sites can survive without evolved search feature integrated within it?
Fast forward now, Facebook revealed today that they are testing new versions of Facebook Search with a small group who will be able [...]

Marketers are spending billions of dollars on social networks. Though social network ad spending has taken a hit from the worldwide economic crisis and the ongoing challenge to develop effective ad models but still the online industry is riding on double digit growth path from last year. eMarketer estimates that marketers will spend about $2.4 billion to advertise on social networks worldwide in 2009, a 17% increase over 2008.

You must have been through Facebook’s virtual gift shop (based on credit based system) which was opened last year, October. It’s one of the ways, Facebook monetize itself. Today, Facebook changed few things in their virtual gifting credit system.

…now we want to simplify the use of those credit by taking away a zero from gift [...]