Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Hint of “Loss of Trust” in Social Networks – Thanks FaceFeed!

August 12, 2009 By: Sampad Swain Category: Random Thoughts, Social Networking, Web 2.0

I’m shocked to say the least about the recent sale of web’s one of the best products in terms of technological prowess mixed with evangelical fervour that most of us Friendfeeders shared as a community. But on the hindsight, thinking from a business perspective, somebody has to pay the bills or meet the working capital [...]

Facebook Search Coming Soon- Told You, Its Very Important!

June 17, 2009 By: Sampad Swain Category: Uncategorized

Couple of months back, I wrote a post about “Can social networking sites survive without Search“. There I mentioned that if future social sites can survive without evolved search feature integrated within it?
Fast forward now, Facebook revealed today that they are testing new versions of Facebook Search with a small group who will be able [...]

Can Local Search Make Social Networking Platforms Profitable?

May 25, 2009 By: Sampad Swain Category: Social Networking, Strategy, Web 2.0

While I was at this – “Can future social sites survive without search” meme, I stumbled upon more intruiging thought from MediaPost where the author, Matt Greitzer seems to find the panacea for all social networking platforms like Facebook who are having hard time monetizing to the extent of its reach and scale – i.e. [...]

Twitter- Media Company or Tech Startup? Who Gives- Just Show Us the Cocktail Room!

April 16, 2009 By: Sampad Swain Category: Microblogging, Random Thoughts, Web 2.0

Just couple of random thoughts – Okay, let me go back and start from the beginning. I was reading this interesting article from NYT when the thought struck me. Read on…
The article quoted as:

“Twitter has now reached a scale that most of the larger media companies — whether traditional or Internet media companies — are [...]

Can Future Social Sites Survive Without Search?

April 11, 2009 By: Sampad Swain Category: Random Thoughts, Web 2.0

Twitter has its own search; Friendfeed has it too (though its more geekophilic); Facebook has it; LinkedIn has it – Infact most of the social sites we browse casually throughout the day have the search feature.
Some gives us inward search (like within the site itself like Facebook, LinkedIn) and some are more evolved like twitter’s [...]

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