Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Finally RIP Yahoo’s Beta SocNet SpotM

September 01, 2009 By: Sampad Swain Category: India, Social Networking, Web 2.0

Last year, around this time I wrote about Yahoo’s plans to get into Indian social networking fray with SpotM. But after much dilly-dallying, Yahoo! has finally decided to pull off the cord and call it a day. Though I also wrote about SpotM around January this year (which is about 3-4 months after public release [...]

Engage in Social Media – Do We Have A Choice, Anymore?

May 14, 2009 By: Sampad Swain Category: Random Thoughts, Social Media

I presume if you’re seeing this, then you must have come here through couple of sources; notably amongst them would be twitter (both organic and referral), some Facebooker linking it his/her page or some social network which I can’t possible think off and not forgetting Google search of course.
So if you’re confused about what exactly [...]

My Answers To 7 Questions Brands Are Asking About Twitter [Indian Perspective]

May 13, 2009 By: Sampad Swain Category: India, Marketing, Random Thoughts, Web 2.0

Interesting topic was being discussed at Jeremiah’s blog (Forrester’s Web Strategist) today about what B2B brands are discussing about using twitter. Though I’ve already found some answere here & here but I feel that taking Indian angle would be slightly different since the critical mass for agencies to pitch in would be different and also [...]

Browser as Social Network & Social Network as Browser – How Will It Be Like?

May 06, 2009 By: Sampad Swain Category: Social Networking, Trend Spotting, Web 2.0

This makes for a very interesting line of thought – Browser as social network and social network as browser. If you’re confused somewhat, then head over to RWW article on the same.
Now getting back to the point – how about this proposition:
1. Your favorite browser, be it Firefox, Chrome, Safari or if you want to [...]

Is This Twitter’s First Attempt Towards Search Engine Domination?

May 04, 2009 By: Sampad Swain Category: Microblogging

I don’t know if I’m late in figuring it out but I guess I’m. Twitter finally stating that they have a in-built search engine just ready for its audience.
Finally twitter integrated its search tool into its interface (aka API). Now thats few days back when I was vacationing away from everything and the only device [...]

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