Interactive Marketing Blog

Social networking platforms are apparently running through monetizaton problems. Most of the industry stalwarts agree to that point. A near guesstimate tells us that some of the world’s largest social networking sites like Facebook & MySpace have annual revenue of approximately $450mm and $650mm respectively.
Not bad and I believe it quite respectable sum. But the problem is [...]

Don’t believe me – righto! Just think about it for a while while I complete my thoughtexpress. First up, couple of points about me.
First, I am was never a geek. Neither do I consider myself a geek until now. If you’ve been through my profile then I don’t think I would have left any [...]

Twitter has its own search; Friendfeed has it too (though its more geekophilic); Facebook has it; LinkedIn has it – Infact most of the social sites we browse casually throughout the day have the search feature.
Some gives us inward search (like within the site itself like Facebook, LinkedIn) and some are more evolved like twitter’s [...]

The title says it all! Twitter for February 2009 hits about 8 million unique visitors totaling to about 62+ million visits for the month. On the hindsight, MySpace is falling considerably w.r.t. Facebook in social networking space.
Though Twitter’s growth was something much expected and I won’t dub it as phenomenal but looking at the [...]

Do you remember Yahoo’s social network *SpotM*? If you don’t then some background would be helpful – Yahoo India launched a social network site for the age bracket 16-24 in an attempt to capture the growing market in India. Dubbed as SpotM, the new social network attempted to being college-aged close to going to college [...]