Interactive Marketing Blog

Forrester Research released a report which suggests that more than 50% of interactive marketers will increase their spending on social marketing since these inexpensive tools can quickly get marketing messages out through interactive discussion and rapid word of mouth and when properly managed, can deliver measurable results. Also it seems that the tough economy will [...]

Last week, two specific conversations about Social Media and that state of things struck me. One being with a fellow mate who genuinely had a point when he mentioned that there are approximately over 75 million blogs in which only a handful few have many readers. Also, there are more people who writes, evangelizes about [...]

Good Friend, Nimesh Shah who runs Social Media Agency called WindChimes Communications has done a small survey on Indian Social Media Landscape. Infact, the truth is that there is absolute dearth of good stats and analysis on Indian Social Media Landscape. More so, we are still confused about how many Indians inhabit online space.
So the small survey (in [...]

Wall Street Journal has an interesting article on social media marketing and definitely makes some good pointers for your next client presentation. It starts off with the usual rant i.e. Web 2.0 offers a remarkable new opportunity to engage consumers, if only they knew how to do it. That’s where this article aims to help. [...]