Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Why Google Not Monetize its Bookmark Services?

May 01, 2009 By: Sampad Swain Category: Random Thoughts, Tech 2.0

Monetization for Google has never been a problem. Look at their financials for last quarter. Yet, critics are wary about monetization of their inorganic acquisitions, primarily YouTube and many others. Infact, the web giant has been one of the internet success story for the past so many years and also during these recessionary times, it [...]

Reddit Wins April Fools Parade with *RedDiGG* Prank (PoV)

April 01, 2009 By: Sampad Swain Category: Uncategorized

Today is 1st April if you remember and the time when everyone tries to make fool out of everyone with pranks. So what do the web fraternity do on this day?
They do what they do best – i.e. build something so interestingly realistic that we fall for it thinking it to be genuine. Thats what [...]

Using TweetMeme To Generate Word-Of-Mouth!

March 18, 2009 By: Sampad Swain Category: Random Thoughts

Twitter has been a revelation of some sorts for bloggers. I remember when I joined Twitter in 2007 when things were just shaping up for the stage. Then, I used to use social bookmarking tools like Digg, Delicious, StumbleUpon, Sphinn etc to an extent of an avid user.
Now things have changed. Now I’ve constricted myself [...]

StumbleUpon Crosses 7 Million Users And State of other Social Bookmarking Sites

February 07, 2009 By: Sampad Swain Category: Survey/Analysis, Web 2.0

StumbleUpon – the social bookmarking site has passed the 7 million figure with no sound – according to the site. See the screenshot below:

Some of the interesting facts which stands out are that this came out as total hush-hush as no big time blog network covered this news until Amit Chowdhry broke the news. And [...]

Thought Express: Advertising & Bookmarking

November 20, 2008 By: Sampad Swain Category: Random Thoughts, Uncategorized

Two random thoughts which occupied me for the day:
1. “I’m one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death” – Leo Burnett (from my tweet)

2. Second one being from Posterous post by JP Martin – Why Bookmarking?
.. the Internet is [...]

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