Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Look Mom, Online Display Ads Really Work (In Terms of Stats)

July 08, 2009 By: Sampad Swain Category: India, Media 2.0, Online Marketing

Lately, I’ve been talking to few of the advertisers/clients (disclosure: I’m not into selling ads or represent any digital agency) who have been looking for newer avenues to plug in their hard toiled money to earn enough from each buck spend. But they are bit skeptic about how to go into the digital space. While [...]

Facebook Could Kill Google; What – Come Again?

March 18, 2009 By: Sampad Swain Category: Random Thoughts, Social Networking, Tech 2.0

Yes, thats the story running in Alley Insider. But lets take it that way for a moment that Facebook will kill Google by 2011/12. And to be very precise, the author Henry Blodget did some nifty analysis in his part to bring this story. But didn’t he miss the whole point of comparing two disparate [...]

Weekly Wrapup: Offline Gmail, Putin-Dell Feud, Online CPM Down and Few More

January 31, 2009 By: Sampad Swain Category: India, Industry News, Marketing, Media 2.0, Microblogging, Online Marketing, Tech 2.0

As always, here are the weekly wrapup post from 25th-31st January, 2009 in whatever has happened in Web, technology and few more interesting stuff.
So last week’s happenings are as follows:

More bad news for newspapers — Printing the New York Times costs twice as much as it would to send every subscriber a free Amazon Kindle, [...]

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