Interactive Marketing Blog

A week back BPL Mobile changed its name to LOOP Mobile (which was much needed though) along with few more changes – one of them was changing the url of their site from BPLmobile.com to LOOPmobile.in
Infact BPL LOOP mobile is spending quite some moolah on online advertising (which you can see if you google “BPL [...]

I don’t know if you have noticed or not, but finding anything in search engines, especially Google, doesn’t give much results from Indian sites in the top pages (and god forbid if it’s a generic search). Now a recent study reveals the reasons i.e. it says that 83% of Indian sites don’t use sitemaps (mostly XML) and 50% [...]

I saw these figures quite late but it seems that 63% of internet users worldwide use it to research a product or service before buying it. Isn’t it what I’ve been talking few months back i.e. Online reputation management.
Here are the stats below:

eMarketer reported this sometime back about the recent stats on various online activites [...]

What do you think Google will suggest you if you type in “I don’t like google” in Google.com. One of two things will happen – one being google will suggest few keywords which works in an algorithm (i.e. you type in few words in the google’s search box and an algorithm finds out the full [...]

A new survey by Forrester Research came out with some interesting facts about web search. It concluded that there’s still scope for Google Killers. But such a turnabout could happen again, despite the solid and growing lead Google maintains in the search market. One of the major reasons cited is brand loyalty to search engines which seems to be [...]