Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Google-Certified Ad networks in AdSense – Sounds Fishy Than Interesting!

August 28, 2009 By: Sampad Swain Category: Advertising 2.0, Online Marketing, Tech 2.0

Though this might be old news for most of you guys, but I got the news late and thought of speculating a little. Yes, after long dilly-dallying, Google has now opened its doors to other Ad networks to compete against its Google Adwords in the most infamous online auction system to get a spot in [...]

Microsoft Bundles IE8 With Real Time Entity OneRiot – BING FTW!

May 29, 2009 By: Sampad Swain Category: Strategy, Trend Spotting

Earlier today, Microsoft launched its new search engine, Bing amidst lots of coverage across the tech fraternity which surely will do good for Bing. But today according to RWW,  Microsoft along with their Bing launch has announced a standalone product optimized for real time web search. This offering includes Internet Explorer 8 bundled with search [...]

Microsoft Launches New Search Engine *Bing* But Faces Different Kind Of Problem!

May 29, 2009 By: Sampad Swain Category: Industry News, Marketing, Random Thoughts

You must have heard that Microsoft is going to roll out its new *decision* search engine called Bing soon enough. Formerly known as Kumo, Bing should become available by June 3rd worldwide is the latest offering from Microsoft to take away Google’s Lion sized search market share.
Some have started calling it as “Bing is not [...]

Why Google Is So Poor in Math? WolframAlpha Wins!

May 16, 2009 By: Sampad Swain Category: Random Thoughts, Tech 2.0, Web 2.0

Big news today is Wolfram|Alpha went live today and made lot of buzz. Lot of people are now trying to get a grip on what is so cool about this new search engine computational search engine.
But still Google is the most preferred search engine across the globe. The reason being most of us who search [...]

The Phone I carry in my Pocket is more Powerful than the Desktop Computer I used in 1998

May 08, 2009 By: Sampad Swain Category: Random Thoughts, Tech 2.0, Web 2.0

Every year, Google takes some time out from their so-called busy schedule to convey something which runs down till next year – it’s called Founder’s Letters. This time around, Sergey Brin, Co-founder & President, Technology took a wide angle view of where Google was and where it is going. More so, he also take his [...]

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