Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

7 Ways Twitter’s Ranking of Content & Link Can Change The Web

May 07, 2009 By: Sampad Swain Category: Microblogging, Trend Spotting, Web 2.0

Today’s big news is that twitter is thinking to consider crawling of content and links (that are included in tweets) and begin to index those pages. Also Twitter Search will also get a reputation ranking system, which will take into account the reputation of the person who wrote each tweet and rank search results in [...]

eMarketer Lists Top 10 Predictions for 2009 But Did it Miss the Point!

January 09, 2009 By: Sampad Swain Category: Industry News, Marketing, Media 2.0, Online Marketing, Social Networking, Survey/Analysis, Trend Spotting

eMarketer lists down top 10 predictions for year 2009 which is more of a trend analysis than prediction post. Although most of the trends are backed by quick stats but I still feel it misses the point wherein the impact and repercussions henceforth on industry is not stated. Also its more like general trend than [...]

Revisiting 2008 Predictions

December 29, 2008 By: Sampad Swain Category: Advertising 2.0, Digital Branding, India, Marketing, Online Marketing, Social Media, Tech 2.0, Trend Spotting

…is something which I believe every blogger has a right to exercise. Last year I did the same. So this time around I was just revisiting those predictions/trends and trying to see how much I scored in “Predictometer”
So without beating around the bush, I’ll straight get into the analysis mode. Below are side [...]

Tools & Tips to Manage Your Online Reputation

December 16, 2008 By: Sampad Swain Category: Digital Branding, Social Media, Strategy

I’ll start off with an interesting question: Have you ego-searched? Now to make it more interesting, have you tried doing the same on your brand or your company in Google, Yahoo, Live or any other search engine lately. If not, then it’s time to do so. In today’s business world, online reputation management (ORM) becomes [...]

Analogy between Human Body & Business

January 31, 2008 By: Sampad Swain Category: Marketing, Random Thoughts, Social Media, Strategy

The picture above says it all; about management, marketing, sales, design, all new social media or SEO etc. By & large, every facet of modern day business can be explained with this model.

Drawing inspiration from the human anatomy, it is interesting to watch that every part works in tandem to bring coherence to our [...]

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