Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Social Media Disconnect (The Fake Act)

November 25, 2009 By: Sampad Swain Category: Digital Branding, Social Media

I’ve been writing about Social Media as far as I can remember. If you go through my about me page, then one thing would be certain that by profession I’m into or onto social media. So basically what I mean is I do understand what is social media – what’s the use of it – [...]

Indian Digital Media Spend Rises 74 Percent

May 18, 2009 By: Sampad Swain Category: Advertising 2.0, India, Industry News, Media 2.0

Business Standard reported today that the advertisement expenditure (adex) of the digital media (which includes internet and mobile medium) has increased by 74 per cent to Rs 680 crore in 2008-09, according to a survey conducted by Group M.
Some of the factors adding to this growing trend has been:

Growth in the size of the internet [...]

Twitter- Media Company or Tech Startup? Who Gives- Just Show Us the Cocktail Room!

April 16, 2009 By: Sampad Swain Category: Microblogging, Random Thoughts, Web 2.0

Just couple of random thoughts – Okay, let me go back and start from the beginning. I was reading this interesting article from NYT when the thought struck me. Read on…
The article quoted as:

“Twitter has now reached a scale that most of the larger media companies — whether traditional or Internet media companies — are [...]

What Won’t Happen in Indian Social Media in 2009?

December 30, 2008 By: Sampad Swain Category: India, Industry News, Marketing, Online Marketing, Social Media, Trend Spotting

Year 2008 is on the verge of completion. I’ve personally learnt a lot in this year being active online as well as offline interacting with some great minds. Infact, it won’t be wrong to say that all my readers, my online network friends and those who have helped me along the way have undoubtedly made [...]

What I’ve Been Talking About?

December 05, 2008 By: Sampad Swain Category: Random Thoughts, Social Media

Tag Cloud Link
It’s interesting what my Wordle tag cloud generated today. It’s “SEARCH” – the ever lasting ubiquitious search. It’s funny too, the way the SEARCH is separated out from the rest of the keywords of my blog.
Going forward, let’s talk about companies who search for new employees, new customers, new markets while customers search [...]

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