Interactive Marketing Blog

In India, I think we will see more of standalone niche consumer internet business models rather than the next Google or Amazon in the immediate future.
Let me give you a prologue before you think I’m too cocky to state that. Yes, some might think that. But for them, what the heck – you can always [...]

Interesting article at Pluggd.in which prompted to pen down some thoughts on the same. I guess the article title is self-explanatory that Rediff screwed it up for themselves by overhauling its website design. The point of contention is that “users not properly guided are users not engaged“.
Now I’m particularly not in favor of such point [...]