Ray Ban “Never Hide” New Viral Campaign
This is truly a “WTF” moment! Ray Ban’s new viral for Never Hide is out. It’s damn surprising that to what extent viral can go. BTW wait for the 6.2 foot surprise
Chuck McBride, ECD of Cutwater, the agency behind the base line and the virals, explains the concept i.e. “Never Hide“
It can’t be [...]
