Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Big Day – People’s Car “Tata Nano” Launching Today!

March 23, 2009 By: Sampad Swain Category: Industry News, Random Thoughts

23rd March, 2009 – Big day for Indian auto industry or car manufacturing industry per se! Yes, TATA NANO is scheduled for launch today (Kudos to Mr. Ratan Tata and his team).

The response has been quite good (at least the stock market guys think so). Although, the launch is in Mumbai but Nano would be [...]

What Tata’s Nano & Apple’s iPhone have in common

January 10, 2008 By: Sampad Swain Category: Digital Branding, India, Marketing

Today is one of the glorious day in the history of Indian business. The much talked about Tata’s 1-lakh ($2700) car was launched today in the Auto Expo Show at New Delhi.
I won’t go much into the details of the car or the euphoria surrounding the launch, since it will be all over the media [...]

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