Interactive Marketing Blog

I’ve always admired the possibility that new age marketing presents to us. It gives us marketers (by marketers, I mean everybody who are involved the whole process to make or break a product) another opportunity not to shy away from responsibilites and the belief that customers complete the whole 360* in the product success (I’m [...]

Last month, I posted this which predicts that January, 2014 will be the year when all sorts of tangible media will see its sharp decline or complete annihilation i.e. tangible forms of media  like newspapers, magazines, books, DVDs, boxed software and video games will see its last daylight; at least in US. So, today this [...]

….gyan which is really surprising. Let me unfold the story. It actually started a year back which got some rave reviews around the blogosphere. Brazilian novelist & lyricist Paulo Coelho told people how he was using file sharing networks as a way to promote his books.
Infact, he thinks that giving people the possibility to swap [...]