Interactive Marketing Blog

I fear I’m painting a picture in the dark alleys of traditional versus new media hallways. But this can be the status quo 20XX.
All these time, while I was galloping from one news article/blog post to another about why, where and how social media and how its enabling a new genre of relationships between [...]

Interesting turn of events. It seems BJP candidature for upcoming Prime Ministerial election Mr. LK Advani is on Twitter, apparently!

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Few things come on mind seeing this interesting development:
1. Mr. Advani on twitter – Is it fake or Real? Though initially it has been cleared from the profile saying “We are his [...]

This is the 2nd in the ‘Yours Truly’ series in this blog. This time around, my blog featured in the ADAGE POWER 150 list which showcases the best that there is from the Marketing, Advertising & Media blogs and bloggers from around the world.
From now on, I’ll keep the Power 150 widget on the [...]

I’ve a random habit of typing down every thought, notion, idea..in total everything and anything I found interesting around me in my mobile phone in form of drafts.
Sharing here are some of the thoughts/ideas I got in the last week:
1. CHANGE is sacrosanct w.r.t. Bad customer service & Company’s old school marketing philosophy of not [...]