Interactive Marketing Blog

Social Media is jumping leaps & bounds lately in India. Although, rants on having more Social Media experts in the circuit than companies itself are doing its rounds but lately what I’ve heard & understood from company execs is that prima facie they want to leverage this medium to show that their faceless brands are [...]

This is one heck of product demo that I’ve seen in a long long time. While watching TechCrunch50, I guess I missed this one. BTW, one more interesting fact – the demo I’m talking about is given by the an Indian startup called iMo @ TC50 this year which developed an iPhone/iTouch app that transforms your [...]

Me and Marta Kagan (check out her Marketing blog)  have been connected for quite sometime now. Though we are not in regular touch but occasionally we do so via chat sessions. We came together when I posted my presentation on “Social Media & Branding 2.0” in Slideshare and we shared some off-hand comments on [...]

Couple of days back, Rajesh Jain of Netcore did some round up post on Indian Digital Media. What he did is interesting and noteworthy in many ways – first, at one instance you get an overall view of Indian digital media space w.r.t. user base and revenue figures. Secondly, we get a broad perspective about [...]

Last week I posted a slideshow called “All About Google” by French Consulting Firm FabelNovel which outlines Google’s overall strategy and what it is today and where it is going. If you’ve not gone through it, then it’s must recommendation. Getting back to the post, I remember, last year I wrote about “What Google Knows [...]