Online search advertising arbitrage has been there since web’s existence. In short, publisher advertises on search engines to drive traffic through PPC and also hosts ads on a web site or blog from Yahoo Publisher Network or Google’s AdSense program and the price difference is the real prize.
Now that’s a simple example of small time [...]
MediaPost outlines 5 key trends for “mobile search” that will be prevalent in 2009.
Trend #1: Content and commerce transaction revenues will continue to dwarf mobile advertising revenue — and will come from more off-portal sources.
According to Jupiter Research and numerous other sources, mobile content transactions generated more than $25 billion in worldwide revenue in 2008 [...]
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