Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Media Consumption Trends in India: A Nielsen Study

December 30, 2008 By: Sampad Swain Category: India, Media 2.0, Survey/Analysis, Trend Spotting

Afaqs reports that Nielsen, the marketing research firm, has released the findings of an online survey on multimedia consumption and ownership patterns in India. In all, 501 respondents, including 409 males and 92 females, from India participated in the survey, and 266 of them were aged below 30 years.
The key points are:

94% owned TVs, [...]

Tags: Afaqs, Compact Disc, Digital media, Games, India, Internet, Media 2.0, Mobile phone, Multimedia Consumption, Nielsen, Online Surveys, Television, Video game, Video game console

1505Comments (6)2008-12-30+07%3A56%3A04Sampad+Swain

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