Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

My Answers To 7 Questions Brands Are Asking About Twitter [Indian Perspective]

May 13, 2009 By: Sampad Swain Category: India, Marketing, Random Thoughts, Web 2.0

Interesting topic was being discussed at Jeremiah’s blog (Forrester’s Web Strategist) today about what B2B brands are discussing about using twitter. Though I’ve already found some answere here & here but I feel that taking Indian angle would be slightly different since the critical mass for agencies to pitch in would be different and also [...]

Why I Don’t Want To Follow The “Twitter Lord”

April 17, 2009 By: Sampad Swain Category: Microblogging, Random Thoughts

If you haven’t heard it then the big news today is that twitter got its first user with 1 million followers with all the pomp & the show (if you want to call it that ways).
No, its not the Scobleizer nor was it the twitter account or their founders but it was one movie star [...]

Twitter- Media Company or Tech Startup? Who Gives- Just Show Us the Cocktail Room!

April 16, 2009 By: Sampad Swain Category: Microblogging, Random Thoughts, Web 2.0

Just couple of random thoughts – Okay, let me go back and start from the beginning. I was reading this interesting article from NYT when the thought struck me. Read on…
The article quoted as:

“Twitter has now reached a scale that most of the larger media companies — whether traditional or Internet media companies — are [...]

Five Key Social Media Questions- Reality Check

April 13, 2009 By: Sampad Swain Category: India, Random Thoughts, Social Media

Last week, over at twitter as usual I was discussing #socialmedia with some of my friends. Laters, I posted a tweet on the same.
My intentions are crucial at this juncture. It was not to de-value anyone or any organization but more to understand how different social media experts, enthusiasts, evangelists (like me) or simply those [...]

Facebook Now Boasts 200 Million Users

April 08, 2009 By: Sampad Swain Category: Social Networking, Survey/Analysis

Many years from now when I’ll be old enough to tell my kids a story about a revolution called “Social Networking”, then surely this day will figure on my mind. Reason being – sometime soon, Facebook (No. 1 Social Networking platform) will host its 200 millionth users.
With this initiative, Facebook also launched a space in [...]

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