Interactive Marketing Blog

This didn’t came as a surprise to me since we have been hearing about it all this while that Google Video sharing site, YouTube has been bleeding for sometime now. But we were not able to put it in pen & paper.
Now Internet Evolution came up with this nifty analysis wherein it was found that [...]

Here are the weekly wrap up stories from 29th-4th April, 2009 in whatever happened in Web, technology and few more interesting stuff.
So last week’s happenings are as follows:

Using Social Media to Listen to Consumers: AdAge ran a story about how a vocal few in internet don’t represent the majority but could signify a large issue [...]

A week back BPL Mobile changed its name to LOOP Mobile (which was much needed though) along with few more changes – one of them was changing the url of their site from BPLmobile.com to LOOPmobile.in
Infact BPL LOOP mobile is spending quite some moolah on online advertising (which you can see if you google “BPL [...]

eMarketer displayed some interesting stats on CTR (Click-through-rate) specifically taking the case of Europe from November 2004 to December 2008. According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate (CTR) fluctuates between 0.11% and 0.19%.
That’s all fine but the article wherein they mentioned this, [...]

It seems this week lots of nuggets for Online Advertising. This time around Google comes up with behavioral targeting advertising named “Interest-Based Advertising” which allows advertisers to deliver ads based on interest categories and previous interactions with those users.
Here is the screenshot below for different categories:

All in all, there are about 27 categories which is [...]