Interactive Marketing Blog

Social networking platforms are apparently running through monetizaton problems. Most of the industry stalwarts agree to that point. A near guesstimate tells us that some of the world’s largest social networking sites like Facebook & MySpace have annual revenue of approximately $450mm and $650mm respectively.
Not bad and I believe it quite respectable sum. But the problem is [...]

Business Standard reported today that the advertisement expenditure (adex) of the digital media (which includes internet and mobile medium) has increased by 74 per cent to Rs 680 crore in 2008-09, according to a survey conducted by Group M.
Some of the factors adding to this growing trend has been:

Growth in the size of the internet [...]

If you’ve read my yesterday’s post on growing resentment of content producers of newspaper executives, magazine publishers and alike, then I’m sure I can make another statement on similar lines.

Now getting back to the blame game, it’s been there for quite a while about newspaper execs and offline content producers have been attacking Google [...]

Today where I read this piece from Danny Sullivan about Forbes CEO Jim Spanfeller’s comments on Google, I was wondering about Indian state of affairs. Act two came easy for me when I read this from ContentSutra’s article where Aroon Purie (Chief of India Today) said that he is no more interested in investing in [...]

Funny right! But few days back while discussing the present & future of online advertising, a friend pulled a bouncer by pointing this question – What do you do when outdoor billboard ads are directly compared with online banner ads?
One thing is for sure – this question lacked the marked difference between outdoor billboards and [...]