Interactive Marketing Blog

Today read an interesting article at AdAge which reminds us of the lineage of the medium which we love so much. On 27th Oct, Digital Advertising completed its 15th so-called birthday and surely it marks a monumental moment for all of us who are attached to it – directly or indirectly.
According to the article, Oct. [...]

IndiaPRWire reports that recommendations by personal acquaintances is the most trusted form of advertising by Indian respondents garnering 93 percent votes, according to the latest quarterly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. Editorial content such as newspaper articles and Brand websites follow with 87 and 78 percent votes [...]

We have seen many online ad formats evolving over the last couple of years. We can only say that online ad space is getting hotter day by day. Advertisers are now putting more stress on engagement coupled with ROI from their each dollar spent.
But once in a while, we come across certain ad formats [...]

I fear I’m painting a picture in the dark alleys of traditional versus new media hallways. But this can be the status quo 20XX.
All these time, while I was galloping from one news article/blog post to another about why, where and how social media and how its enabling a new genre of relationships between [...]

Marketers are spending billions of dollars on social networks. Though social network ad spending has taken a hit from the worldwide economic crisis and the ongoing challenge to develop effective ad models but still the online industry is riding on double digit growth path from last year. eMarketer estimates that marketers will spend about $2.4 billion to advertise on social networks worldwide in 2009, a 17% increase over 2008.