Today read an interesting article at AdAge which reminds us of the lineage of the medium which we love so much. On 27th Oct, Digital Advertising completed its 15th so-called birthday and surely it marks a monumental moment for all of us who are attached to it – directly or indirectly.
According to the article, Oct. [...]
We have seen many online ad formats evolving over the last couple of years. We can only say that online ad space is getting hotter day by day. Advertisers are now putting more stress on engagement coupled with ROI from their each dollar spent.
But once in a while, we come across certain ad formats [...]
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