Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Is Drop In Indian Print Circulation Unfolding An Interesting Story?

October 14, 2009 By: Sampad Swain Category: India, Industry News

Around end of last year, I wrote an article titled “End of Tangible Media“. In that post, I was more or less ruminating over the future of print media or more specifically any tangible media that we consume in our day to day lives.
On similar lines, ContentSutra posted an article yesterday titled “Widespread Drop In [...]

Google’s “Web Elements” Can Give Fading Newspaper Industry Some More Hiccups!

May 28, 2009 By: Sampad Swain Category: Media 2.0, Tech 2.0, Trend Spotting

CNet reported that Google is all set to unveil Google Web Elements (an easy cut-and-paste way to add Google News feed to a Web page e.g.) at the Google I/O developer conference in San Francisco.

Whatever seems from the first notice, this sort of application will fetch good round of applause from novice bloggers and [...]

Will Micropayments For Newspaper Work like On-Demand Movies Or Music?

May 11, 2009 By: Sampad Swain Category: Industry News, Random Thoughts

I bet that’s what the broad game plan is! if it doesn’t then again the southward-heading newspaper industry will recoil back to old self and again forcibly show its resentment over search engine in the likes of Google (not Yahoo or Live).
So what’s the idea for saving the industry?
Answer (as of now): News Corp [...]

Atomic Unit of Consumption is Publishing Industry’s Greatest Concern

May 07, 2009 By: Sampad Swain Category: Industry News, Media 2.0

If you’ve read my yesterday’s post on growing resentment of content producers of newspaper executives, magazine publishers and alike, then I’m sure I can make another statement on similar lines.

Now getting back to the blame game, it’s been there for quite a while about newspaper execs and offline content producers have been attacking Google [...]

Will This Save Newspaper Industry?

March 26, 2009 By: Sampad Swain Category: Uncategorized

What an IDEA? A Carlstadt ink manufacturer believes reaching readers taste buds could be one way to alleviate the woes of the newspaper industry.
So much has been stated on the death of newspaper industry in the last few years. Some even went on to factor in the death timeline of newspaper industry too. But this [...]

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