Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Will Micropayments For Newspaper Work like On-Demand Movies Or Music?

May 11, 2009 By: Sampad Swain Category: Industry News, Random Thoughts

I bet that’s what the broad game plan is! if it doesn’t then again the southward-heading newspaper industry will recoil back to old self and again forcibly show its resentment over search engine in the likes of Google (not Yahoo or Live).
So what’s the idea for saving the industry?
Answer (as of now): News Corp [...]

How Can Indians Bail-Out US? Anecdotes!

February 13, 2009 By: Sampad Swain Category: Random Thoughts

I bet you should read this piece in NYT by Thomas Friedman who speaks about probable ways to bailout US. He quotes Shekhar Gupta, editor of The Indian Express newspaper who said:

“All you need to do is grant visas to two million Indians, Chinese and Koreans. We will buy up all the subprime homes. We [...]

10 Best Business Books of 2008

November 26, 2008 By: Sampad Swain Category: Uncategorized

The list aggreagates the best business books of 2008 according to Fastcompany.

The titles that follow run the gamut of what Fast Company covers: Innovation, creativity, design, sustainability, technology, advertising and marketing, global business, and entertainment.
The theme running through them is that new ideas are the lifeblood of business, and the process of finding and sharing [...]

Twitter turns Red Hot

November 17, 2008 By: Sampad Swain Category: Marketing, Microblogging, Online Marketing, Social Media, Web 2.0

By the frequency of my writing about Twitter, it shows that Twitter is the hottest topic around. As I dig deeper, I get amazed about it’s reach, rank & pageviews that it generates. No wonder it’s the most talked about in the Blogosphere – may be in terms of its Business model, Revenue Model or [...]

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