Interactive Marketing Blog

Marketers are spending billions of dollars on social networks. Though social network ad spending has taken a hit from the worldwide economic crisis and the ongoing challenge to develop effective ad models but still the online industry is riding on double digit growth path from last year. eMarketer estimates that marketers will spend about $2.4 billion to advertise on social networks worldwide in 2009, a 17% increase over 2008.

Social networking platforms are apparently running through monetizaton problems. Most of the industry stalwarts agree to that point. A near guesstimate tells us that some of the world’s largest social networking sites like Facebook & MySpace have annual revenue of approximately $450mm and $650mm respectively.
Not bad and I believe it quite respectable sum. But the problem is [...]

Folks, what we are seeing is an end of a general purpose broad social networking – this is what Om Malik wrote in his latest post on MySpace’s CEO, Chris DeWolfe’s exit from once famous (if I can say so) social networking platform, MySpace.
Today while I was reading this article, I stopped for a while [...]

Yesterday I attended a conference which I believe is India’s first social media summit which gathered practitioners, enthusiasts, evangelists, elites from both client and agency side.
But before getting down with the post, I would like to draw attention to one of my past posts wherein I broadly covered IAMAI Digital Marketing Conference held in [...]

It seems this week lots of nuggets for Online Advertising. This time around Google comes up with behavioral targeting advertising named “Interest-Based Advertising” which allows advertisers to deliver ads based on interest categories and previous interactions with those users.
Here is the screenshot below for different categories:

All in all, there are about 27 categories which is [...]