Interactive Marketing Blog

I’ve always been fascinated with metrics – blame it on my education background or my dad who put more stress on numbers while taking rational decision. Similarly, I’ve more or less covered quite a few topics on the same like measurement of visitor engagement to a particular website or be it metricizing online video measurement. [...]

I’m big believer of localization or should I say Glocalisation. Everyday I run through hundreds of data points where I need local information. Some critical, some very critical related to my business needs and some trivial as finding the next Pizza station around my vicinity. I know I can Google it (yeah I trust them [...]

I was reading this Business Standard article today, wherein they mentioned that last month India added the highest number of subscribers. Whoa! The numbers are delight worthy IMHO.
To put in pen & paper, here are the numbers (courtesy Trak.in article)

…added a record 15.64 million wireless subscribers. Those subscribers are both GSM and  CDMA combined. Indian [...]

May be just a question for this post. I don’t want to prude too deeply since I always believed that 1+1=11 while thinking about collective intelligence over internet.
Question is:

HOW FAR ARE WE FROM UBIQUITOUS MOBILE WEB ACCESS?

I always believed that web can go to deep end of the society only through a device which has [...]

Call it my rant or musing or whatever – last year so many things happened especially in tech, media, social media and internet space that it made me hungry for more. I’m sure you’re also one of them.
So in this rant cum post, I’m trying to pen down my thoughts on my wait for the [...]