Interactive Marketing Blog

IndiaPRWire reports that recommendations by personal acquaintances is the most trusted form of advertising by Indian respondents garnering 93 percent votes, according to the latest quarterly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. Editorial content such as newspaper articles and Brand websites follow with 87 and 78 percent votes [...]

Today where I read this piece from Danny Sullivan about Forbes CEO Jim Spanfeller’s comments on Google, I was wondering about Indian state of affairs. Act two came easy for me when I read this from ContentSutra’s article where Aroon Purie (Chief of India Today) said that he is no more interested in investing in [...]

How can I miss this one? Yes, you read the post title correctly – Twitter got its first television commercial. Okay, okay, I’ll cut short and drop the news.

Twitter was featured in a Sprint television ad with its birdie signage. This is what they had to say about it:

The folks at Sprint have a new [...]

May be just a question for this post. I don’t want to prude too deeply since I always believed that 1+1=11 while thinking about collective intelligence over internet.
Question is:

HOW FAR ARE WE FROM UBIQUITOUS MOBILE WEB ACCESS?

I always believed that web can go to deep end of the society only through a device which has [...]

According to TNS Global (published by eMarketer), 74% of the world’s digital messages were sent through a mobile device in January 2009. To be precise, its about 15% increase over the previous year.
Most of it is driven by emerging markets including BRIC economies viz India, China, Russia & Russia. In emerging markets, the trend [...]