Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

The “App Economy” – How Big Are We Talking About?

August 27, 2009 By: Sampad Swain Category: Industry News, Survey/Analysis

AdMob releases monthly reports on usage pattern for different application across its ad network. For the month of July, the report combines AdMob network data with survey results from over 1,000 users of iPhone, iPod touch and Android devices.
This month’s report suggests not only Apple iPhone’s App ecosystem but it truly reveals the overall “App [...]

Finally Google Gives Orkut Its Own Dedicated Mobile App – But Why So Late?

June 05, 2009 By: Sampad Swain Category: Interactivity, Social Networking, Web 2.0

Finally, Google realized that it should give its social networking site, Orkut which is more famous in India, Brazil and other emerging markets a small changeover, at least for the mobile frenzy audience. So it launched its first Java based mobile app.
It does almost everything required for a mobile based apps like uploading & sharing [...]

Is Subscription Model Only Way for Apps to Monetize?

March 03, 2009 By: Sampad Swain Category: Random Thoughts, Strategy, Web 2.0

How much will you pay for an app (for noobs, APP = Application) – be it online or mobile? This is the question for big tuesday!
We all know that we’ve been paying for iPhone apps for a long time. But the state of things right now for iPhone app selling market is murky if [...]

Can Mobile Apps Save the Music Industry?

February 24, 2009 By: Sampad Swain Category: Digital Branding, Strategy, Trend Spotting

If you remember how Apple iPod changed the whole music industry, then this piece from WSJ will surely ring a bell in your head. The topic in question is the music industry’s future. Of course, we all know how many of us go to the nearby stores to buy that awesome cd/dvd of our latest [...]

Top Twitter Apps in Year 2008

December 24, 2008 By: Sampad Swain Category: Microblogging

Since it’s the end of 2008, so I will roundup a list of top Twitter applications that I have found useful using, experimenting and evangelizing too. To take it further. I’ve tried to break down the list into Desktop Apps, Web Apps, Mobile Apps and Alert Apps.
Firstly, for those who are still new to [...]

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