Interactive Marketing Blog

I’ve always been fascinated with metrics – blame it on my education background or my dad who put more stress on numbers while taking rational decision. Similarly, I’ve more or less covered quite a few topics on the same like measurement of visitor engagement to a particular website or be it metricizing online video measurement. [...]

eMarketer displayed some interesting stats on CTR (Click-through-rate) specifically taking the case of Europe from November 2004 to December 2008. According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate (CTR) fluctuates between 0.11% and 0.19%.
That’s all fine but the article wherein they mentioned this, [...]

Recently, a mobility survey was commissioned by Microsoft’s Mobile Communications Business in APAC region in conjunction with Synovate to gauge people’s perceptions, attitudes about smart phones and how they put their phones to use in their everyday lives.
The survey throws up some fascinating revelations and definitely makes for an interesting read. The How Mobile Are You survey [...]

Buzzcity, one of the largest mobile ad networks in the world, has released its fourth quarter traffic numbers. It served 727 million mobile banner ads over the course of the quarter, with a 10% percent increase over the previous quarter. It’s the latest sign of health among mobile ad networks.

Currently, it is estimated that mobile advertising in India is worth Rs [...]